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NIKE
Utility
UTILITY
NIKE
CONCEPT • PRODUCTION • ART DIRECTION • PHOTOGRAPHY
Nothing Stops The Run.
A layering story shaped around the Nike Utility apparel. The Utility range comes to life during the winter months where running takes dedication and willpower, created to support you through the coldest of climates. We helped Nike shape a layering guide built through a 2 phase period, to aid customers in their decision making.













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